Wednesday, April 23, 2014

Milan Design Week 2014

Peugeot AE21 in the 'wild'
Peugeot Design Lab had it's first presence at the Milan Design Week during the second week of April 2014, in the Tortona district of Milan. 
The Tortona area seemed like the most vibrant part of the city and we were overwhelmed by the number and variety of people who came to see us, the time the spent and interest they showed in our work.  
The highlight was undoubtably the Onyx sofa but the piano installation was also a huge hit.
It was a big moment for me too since we presented the Peugeot AE21 electric bicycle which is finally, finally on sale. I even had a spin round the block on it and was very pleasantly surprised at it's turn of speed and ease of riding, especially around the crowded streets. 
As well as the model on display at our installation we were also asked for a model for the Via stand which showcased the best of French design. As it says in their press release;
For the “Salone Internazionale del Mobile” from 8 to 13 April 2014, VIA and 14 septembre, with support from the Ministry of Productive Recovery are proud to bring you the second France Design, the French design talents in Milan. Across two major exhibitions, this year’s event brings the biggest names in French design together under one roof at the Superstudio PiĆ¹ (Tortona) as part of the “Off” Milan Design Week program. 
There are some photos;
AE21 on our stand, in the new orange colour

Here's the AE21 on the Via France Design Stand

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